The welcome series is probably the most badly treated automated flow out there. Too many brands go into their ESP, set up a templated...

The period after someone buys for the first time is a part of the comms journey a lot of brands barely touch. Nosy around any CRM and...

All eCom brands should have one goal when it comes to retention: product dependency. If you can take someone from trying out a product to...

Since day dot marketers have been talking (badly) about making comms feel more personable. You only need to Google ‘personalisation’ to...