This Is Silk
Innovative automations, targeted campaigns, CRM optimisation, collection launches
Lifecycle Comms Set Up For A Luxury Silk Brand
<100
Creatives
Implemented
+3
Launches
Executed
+40%
AOV
From email
Revenue
+285%
Over 9 months
Our Revenue Has Increased 3 Fold
It is a delight to work with Dominic and his team. He has a unique and rare set of skills which stood out from the first time I met him. They are clearly experts in email marketing, but it is this combined with his intellect and a genuine curiosity about my brand, and what makes it and my customers tick, that really sets him apart.
Since working with Faction our revenue from emails has increased 3 fold. I have already recommended them to other business owners and recommend them here unreservedly.
Founder of This Is Silk
SONAL KEAY
THE REVIEW
The Magic Of Silk
OVERVIEW
This Is Silk came to us looking to optimise their email channel on the back of several recent rewards and accolades in the press.
Over the course of the next 9 months, we helped them create a complete set of automated lifecycle flows, launched their new skincare range, and played a big part in several successful holiday and promo campaigns - all of which resulted in a huge uplift in revenue and sales from the channel.
Automations
THE DETAILS
Behavioural flows and personalised series to help nurture, convert and retain on autopilot
PART 1
Pre-Purchase
Welcome emails, retargeting messages, and in-depth education emails to help nurture and convert.
PART 2
Post-Purchase
Tips & guides to encourage customers to use products, cross-sells to encourage purchases across different collections, and thank you messages to show gratitude.
Campaigns & Promos
Holiday promos and product education campaigns and to different segments of the lifecycle
